A review is a way that CR Smith American Airlines pursued to build one of the largest airlines in the world in the 20th century. During his 30-year tenure as president of American Airlines, Smith deployed a three-pronged strategy - technology standardization, security, and customer service - to build your business. Covers the first 50 years of the history of American Airlines », beginning with his role as industry consolidator in the late 1920s. Smith strategic and operational decisions in the construction of American Airlines played a significant role in the overall growth of the airline industry in the U.S.. Explores the interaction between growth and the overall industry. "Hide
by Anthony J. Mayo, Laura G. Singleton Source: Harvard Business School 28 pages. Publication Date: December 21, 2005. Prod. #: 406082-PDF-ENG
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