Looks at the challenges and opportunities faced by the SAP, as it works to expand its position in the financial services vertical market software. The German software company has faced enormous challenges from rivals such as IBM and Oracle, and had to contend with internal strategies to address while he sought to increase its market share of this lucrative and growing segment of the industry. "Hide
by Robert A. Burgelman, Jean-Bernard Rolland Source: Stanford Graduate School of Business 36 pages. Publication Date: December 21, 2005. Prod. #: SM155-PDF-ENG
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