Lenta of St. Petersburg Russia Harvard Case Solution & Analysis

Tape is cash and carry retail business in St. Petersburg, Russia. At the time of the case, it has nine stores and generating over $ 500 million in gross sales. The case is set to end in 2005, after a very successful year. Tapes founder and CEO, Oleg Zherebtsov faced with the dilemma of where to take it from this tape "Hide
by William Coyle Natalia Zhiglinskaya Source: Babson College 27 pages. Publication Date: January 1, 2006. Prod. #: BAB123-PDF-ENG

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