The case is based on a real $ 25 million project at a major U.S. computer manufacturer. For confidentiality reasons, the company was disguised as D High Tech. Web-based online ordering project requires sales and marketing for the holiday season, autumn. If the project gets the window, the firm will lose significant market share to competitors. Part (B) is in the initial three months of the project plan. The project manager has just been fired and management challenge is to find out what happened to the project and recommend corrections. In addition, the project has changed:
a&d high tech case solution
Vice President of Marketing has additional advertising demand bundle. & D High Tech (A) discusses how to create and analyze a project plan in Microsoft Project. In order to make the case manageable for students, we have reduced the size of the project, and an appropriate amount of resources, approximately $ 1 million, but retained all the features of the original design. Part (B) gives the actual work for each task in the project three months. Students should answer the questions of management: Can the project be installed and completed in time for the holiday season? Whether additional requirements are included, and if so, what is the best approach? To answer these questions, the earned value data can be retrieved from Microsoft Project and analyzed. These data provide important insights into the root causes of the problems with the project. The next step is to reduce the size of the project and reassign resources. However, we must remember that indiscriminately adding people can slow the project down, not speed it up. Finally, additional advertising requirements set by the Vice President of Marketing provides an important management outsourcing debate. The case also can be taught by other project management software, such as Primavera. "Hide
by Mark Jeffery, Derek Yung, Alex Gershbeyn Source: Kellogg School Management 7 pages. Publication Date: January 1, 2006. Prod. #: KEL158-PDF-ENG
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