Broadcasting characterized diffused a taste for programming and delivery of highly fragmented content. Satellite radio is a major technological breakthrough that promises to change the industry, among other things, meet a greater variety of tastes and to promote greater diversity in the content of the provisions. A major issue is the fact that economies of scale are such that it is hardly more than a few (currently only two) vendors can operate in this market due to the significant infrastructure maintenance and costs. "Hide
by Nabil Al-Najjar, Darshan Desai, Steve Hallaway Source: Kellogg School Management 13 pages. Publication Date: January 1, 2006. Prod. #: KEL203-PDF-ENG
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