The history of the tobacco industry and its emergence as a highly effective marketing and market strategy. After several years of success, both publicly and politically, the tobacco industry leaders face mounting political pressure and financial threat of litigation from class action lawsuits. Industry leaders face a strategic decision on whether to accept the demands of the government in exchange for immunity, to focus on the success of the court, or to develop a new course of action. "Hide
by Daniel Diermeier, Shail Tucker Source: Kellogg School Management 21 pages. Publication Date: January 1, 2006. Prod. #: KEL062-PDF-ENG
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