Describes the winning formula at Neiman Marcus, which made it a number one luxury retailer in the U.S. in terms of sales per square foot and profitability. Key Neiman Marcus' efforts to determine who its customers are and are not, and to achieve superior attention to its customers by aligning location, price, service and products to meet every need of the customer. Describes ways in which Neiman Marcus prevents typical silo behavior between merchandising and sales, and it ensures that the product is entitled to the right customer, despite the problems doing it in 36 micromarkets. "Hide
by Robert D. Dewar Source: Kellogg School Management 43 pages. Publication Date: January 1, 2006. Prod. #: KEL145-PDF-ENG
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