Practitioners, academics, consultants, and all calls to the firm to give up its guard, and collaborate with their business partners. At best, the reports so far are mixed. Is there collaboration? Companies can better? This study shows that the answer is "yes" to both questions, but leaders must do more to reap the long term benefits of formalizing relations. The leaders of many of the most successful companies today provide important information on how this can be achieved. "Hide
by Patricia J. Daugherty, R. Glenn Richey, Anthony S. Roath, Soonhong minutes, Haozhe Chen, Aaron D. Arndt, Stephen E. Genchev Source: Business Horizons 9 pages. Publication Date: January 15, 2006. Prod. #: BH185-PDF-ENG
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