Blue River Technology A Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Blue River Technology A Case Solution

Blue River Technology starts with culture on business co-founder Jorge Heraud and the starting story of the business. Blue River was developed by Heraud and co-founder Lee Redden, who were the two college students at Stanford University when they started checking out business chances for self-governing lorries using computer system vision innovation. The co-founders chose to concentrate on farming applications, with lettuce thinning as a preliminary target service and bigger international row crops as an aspirational objective.

The case challenges trainees to very first analyze the possible organisation designs that Blue River (BR) might utilize to serve its target market( s). Then the case strolls trainees through BR's early conversations with Khosla Ventures (KV), a Silicon Valley equity capital company. KV has a different view on how BR need to grow and deal with market chances, and at the end of the case, Heraud and Redden deal with a series of choices regarding how they must interact KV and make ideal funding choices for business.

Knowing Objective

This case is meant for usage in a course called S353: Formation of New Ventures, which checks out a sequence of problems connected to starting, growing, and funding start-up business. The case highlights service design technique, investor-entrepreneur dispute, and fundraising method. The mentor goal of the case is to obtain trainees to battle with complex investor-entrepreneur characteristics, and think of developing a scalable company from the early days of the business.

This is just an excerpt. This case is about Business