Provides an overview of a framework for understanding international strategy. Notes that the international strategy is based on a lot of the same theory, corporate strategy. The same tests that can be used to justify the expansion of the business - better and property tests - also refer to the expansion of the boundaries. What distinguishes the international strategy is the fact that the domain extension of the company on the globe is essentially different degree of heterogeneity, scale and market volatility. These three factors are creating new opportunities and trade-offs for multinational corporations. Effective international strategy is based on a source of competitive advantage that capitalizes on one of these factors and levels the configuration of all of its activities in support of the benefits. Transnational corporations should choose foods that they offer, the country in which they compete, the location of their activities, and their organizational structures conditional on their international strategies. "Hide
by David J. Collis, Jordan Siegel, Dj Collins Source: Harvard Business School 10 pages. Publication Date: January 26, 2006. Prod. #: 706481-PDF-ENG
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