This case tells the story of "non-traditional" business group, Semco, since the 1980s, when Ricardo Semler on responsibility for the company and caused a real revolution in terms of management practices. Since then, labor Semco has grown from 90 to 2,500 employees and annual turnover has grown from $ 4 million to $ 160 million in 2001. The secret to convert ordinary jobs in alternative hive was given. Giving up control "Hide
by Cecilia Amaral Gurgel, Marlei Pozzebon Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: February 6, 2006. Prod. #: 906M03-PDF-ENG