Monsanto is a large chemical manufacturing company specializing in chemical products for agricultural use. This case is an attempt of the company in 2002-2004 run a version of genetically modified wheat in Canada. It details the opposition to launch from farmers and environmentalists, and focuses on how these groups use communication to counter the product launch of the company Monsanto. "Hide
by Michael Sider Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: February 6, 2006. Prod. #: 906M30-PDF-ENG
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