Global Unichip Corporation A Harvard Case Solution & Analysis

Global Unichip Corporation (License Agreement) is a company, design services, which acts as an interface to TSMC, the world's largest semiconductor foundry. However, he masked the complexity of advanced process technology and the reduction of barriers for small businesses to use the latest technology. Speaking as an aggregator, he was also able to capture the benefits of scale. But he saw the coming changes in the market as one of the main internal systems of the client came to the GUC directly. Does this mean that he can compete with the most important customers in TSMC? Whether it was the strengthening of disintermediation, and what it portends for the future shape of the industry?
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by Willy Shih, Chen Chien-Fu Source: Harvard Business School 11 pages. Publication Date: October 16, 2012. Prod. #: 613048-PDF-ENG

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