In early 2006, PayPal management decides how to respond to record Google, the online payments. PayPal, owned by eBay, has targeted online merchants outside the eBay auction community for its next wave of expansion. Google is a potential threat to PayPal, "from eBay" strategy, as the current credit card company. PayPal management must decide whether to invest more in their "off eBay" strategy, how to allocate investments between the two sides of its payment network (eg, customers, and vendors) to target customer segments (eg, PayPal existing account holders compared to new users ) what types of merchants to employ (eg, large, small)., and what changes to make in terms of pricing and product features "Hide
by Thomas R. Eisenmann, Lauren Barley Source: Harvard Business School 25 pages. Publication Date: April 25, 2006. Prod. #: 806188-PDF-ENG
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