In this case, students have to find out what financial performance, they recommend the company to focus on, and they also have to decide how best to communicate, explain and bring to life the figures, so that the staff of non-financial company middle manager is easiest to understand the meaning of, and assimilate the ideas of those ratios. Embedded in this task, students must: (1) understand the nature of the understanding of the company provided by each of the potential financial results are presented, and (2) make a judgment as to which subset of financial metrics (a) the most applicable to the group of non-financial managers, middle managers and (b ) the most representative of the bankers and shareholders' interests.;, (3) develop a plan for communicating with a group of non-governmental organizations, financial, middle managers subset of financial performance, they have selected "Hide
by Mark E. Haskins Source: Darden School Business 6 pages. Publication Date: June 12, 2006. Prod. #: UV1125-PDF-ENG
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