Symantec vs. McAfee: Competing in the Consumer Anti-Virus Industry Harvard Case Solution & Analysis

Symantec and McAfee hold 53.6% and 18.8%, respectively, anti-virus software market in 2006. While the market is concentrated in five firms control more than 90%, Microsoft is on the threshold issue of subscription consumer safety packed called OneCare Live. Other changes in the industry also walk - McAfee moved his attention to the spread of anti-virus subscription by ISPs.
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by Ramon Casadesus-Masanell, Jordan Mitchell Source: Harvard Business School 27 pages. Publication Date: July 13, 2006. Prod. #: 707413-PDF-ENG

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