McDonald's management Argentina in crisis communication: the controversial TV program encourages consumers to stop visiting McDonald's stores and to refrain from eating McPollo (McChicken) burgers after the official announcement, which is potentially harmful bacteria were found in these chicken products. Although management McDonald believes that the information is likely to unreasonably, it is 100% committed to doing the right thing. This is considered as the company may become victims of unexpected events. In the name of political reasons or for "user-friendly personal" reasons, clever, but unscrupulous customers can challenge of leading corporations and trust that other consumers put in their hands. Corporate damage can be significant. Therefore, effective communication during a crisis is the key. The goal is to identify the best management practices in times of crisis, companies can prepare themselves to limit the potential damage, how to act and react, and what the "pros and cons" when facing such a situation. "Hide
by Dominique Turpin Source: IMD 9 pages. Publication Date: Aug 02, 2006. Prod. #: IMD395-PDF-ENG
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