Internet was a powerful and very popular vehicle for disseminating information about the health of millions of people, it is an interactive, user-driven, and provides an effective means of communicating information. While the growing use of the Internet in health care, few studies have been conducted to examine what, if any, impact the availability and integrity of health information on the Internet is at the doctor and the patient. It is important to note that some studies show that health information Web often contain inaccurate or incomplete information. Patients who retain such information to go so far as to suggest approaches to their doctors and to express disappointment when doctors refuse to prescribe, as expected. In turn, physicians are concerned about physician-patient relationship when they have to explain to patients that their online information is less than accurate, therefore, physician-patient relationship is often affected. While many of the issues are relevant physician and patient is central trust. Examines consumer use of the Internet for health information, said that the problems caused by errors or omissions of third-party Web sites, and provides recommendations on how the Internet can be used to improve the relationship between doctor and patient. It is hoped that these proposals provide a better understanding of the necessary components of the forthcoming health strategy. "Hide
by S. Altan Erdem, L. Jean Harrison-Walker Source: Business Horizons 7 pages. Publication Date: September 15, 2006. Prod. #: BH208-PDF-ENG
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