Patrimonio Hoy, a program focused on the housing needs of low-income families started CEMEX, Mexico's largest corporations and a leading global producer of cement, has gone from the market research project a highly visible initiative in 22 cities and has earned public recognition. President of Cemex North America must decide whether corporate social responsibility or a new business. In the process, it allows analysis of Patrimonio Hoy program compared to traditional alternatives, in terms of both end-users and corporations.
rewritten version of the previous case. "Hide
by Arthur I Segel, Michael Chu, Gustavo A. Herrero Source: Harvard Business School 10 pages. Publication Date: September 21, 2006. Prod. #: 207059-PDF-ENG
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