COCA-COLA’S ‘EKOCOOL’ SOLAR COOLER: INNOVATION TO EMPOWER WOMEN RETAILERS IN RURAL INDIA Case Solution
The business's leading management acknowledged that for long-lasting sustainable effect and the scalability of the innovation, it was vital that the expense be brought down even more. This case highlights the ideas of innovation, ecological sustainability and women's empowerment in emerging markets; and highlights the function of innovation in incorporating business social duty with organisation advancement objectives. The case can be utilized in both graduate and undergraduate courses in subjects related to advertising and marketing orientations, rural marketing, business social obligation and marketing innovation.
This is just an excerpt. This case is about Business
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