MANAGING BRAND CRISIS: SAGA OF MAGGI NOODLES Case Solution
Maggi, the instantaneous noodles brand from food and drink business Nestle, ideal synonym for noodles, among India's a lot of relied on brand names and maybe the nation's most favoured home cooking, has actually taken a substantial knock in regards to brand worth and sales since the current debate broke over claims that it had lead and monosodium glutamate (MSG) over of allowable limitations and was, for that reason, risky to take in. This case research study is an effort to evaluate the turn of occasions, and recommend some methods for various stake holders regarding exactly what might have been done to handle the crisis.
This is just an excerpt. This case is about Business
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