LIFESTYLE RETAIL BRAND STRATEGY: A CASE OF WILLS LIFE STYLE IN INDIA Case Solution
The lifestyle brand in the case elaborates the structure brand worth of items. The brand has actually extended its existence to more special shops, department shops along with multi-brand outlets throughout India. It emphasize the tactical worth of brand equity in resolving the obstacle of checking out synergies with brand images of other brand names of ITC.
This is just an excerpt. This case is about Business
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