MAGIC WATER SAVER: DRIVING SUSTAINABILITY AT THE BOTTOM OF THE PYRAMID Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

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MAGIC WATER SAVER: DRIVING SUSTAINABILITY AT THE BOTTOM OF THE PYRAMID Case Solution

Despite the fact that practically three-fourths of the Earth's surface area is covered by water, under 1 percent is offered for human usage. Water lack is a severe truth in over half the world. The issue is much more intense in establishing markets. It is approximated that by 2030, the supply of water in India would be half of the need for it. Even today, over 100 million Indians fight with water issues on a daily basis. Laundry procedure, particularly cleaning by hands is very water extensive and represent over 20% of water use in these families. According to its dedication for accountable development and minimizing the ecological footprint, Unilever just recently released 'Magic Water Saver' in India. It is a laundry development that assists to save 3 containers of water for every single laundry wash by decreasing the quantity of water needed to wash the clothing after cleaning up with cleaning agent. The item is targeted to low-income customers given that their battle for water expenses both loan and effort - as their water source is typically situated far from their houses. While the item is excellent, Magic faces numerous obstacles to make it possible for fast customer adoption. Consisting of however not restricted to become a brand-new classification (in the laundry procedure), altering established practices and creating understanding and trial in low literacy, media dark locations amongst low-income customers with incredibly minimal non reusable earnings.

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