This is a matter of Colbun, the second largest electricity generator in Chile, which is facing considerable uncertainty about the cost and availability of alternative energy sources. Problems with the contract the supply of natural gas and oil price volatility, combined with pressure from the collective of activists force Colbun revise its business strategy and sources of the mixture. The case also concerns the pros and cons of different energy sources in relation to their perceived environment. CEO, Bernardo Matte Larrain, must take all these considerations into account when planning future Colbun, especially in light of the new opportunities and challenges associated with global climate change. Case analysis of the operation Colbun to illustrate the difficulties associated with doing business under the influence of world energy markets, political uncertainty and environmental activism. "Hide
by Forest Reinhardt, Sean R. Hiatt Source: Harvard Business School 20 pages. Publication Date: November 2, 2012. Prod. #: 713047-PDF-ENG