With the recent a loss of public of trust in firms, in America, Australia, Great Britain, countries and other countries, more companies are at the present time are compelled, to promote themselves to their internal and by external stakeholders, in order for the maintenance and protect its reputations. Advises the firms, to communicate their reputation message in the form out of corporate history - the narration, that speaks about mission of the company, morality, the and modes out of operation - a., A then provides guidelines for the creation and evaluation of these stories «Hide
on Grahame R. Dowling Source: California Management Review 20 pages. Publication Date: November 1, 2006. Prod. #: CMR352-PDF-ENG
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