SKY DEUTSCHLAND (A): DRIVING CUSTOMER LOYALTY THROUGH SUPPLY CHAIN EXECUTION Case Solution
Sky Germany is the leading pay TV service provider in Germany and also Austria. In 2010, the firm was actually dropping amount of money and also facing a bunch of working difficulties including a slow client growth, a high customer turn price, higher set prices and also constant product stock-outs. In 2010 Sebastian Hauptmann joined Sky as VP of Strategies in order to help turn the provider all around. He needed to take action quickly to address short-term problems while building as well as carrying out the approach for lasting functional results. He put in place a multi-year key turnaround program led through supply chain crew, a society from ongoing improvements (CI), and a world-class group. Through 2014 very important KPI's had actually boosted substantially, and the company was on the path to turnaround, largely driven due to the considerable renovations in supply chain administration. In 2016, for the first time in its own past, Sky Deutschland reported beneficial operating results. Along with his continuous results, Sebastian together raised his responsibilities to become 1st SVP of Supply Chain, Purchase & CI and after that EVP from Workflow in 2016. The German Pay TELEVISION market stays a large option for Sky Deutschland and also fast technology adjustments in TV and also media present brand new difficulties to the Sky team around Europe.
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