GLOBALIZING CONSUMER DURABLES: SINGER SEWING MACHINE BEFORE 1914 Case Solution
Analyzes the international method of Singer, one of the world's very first multinationals, before 1914. Singer, a United States leader of the contemporary sewing machine, developed its very first foreign factory in Scotland in 1867. Analyzes why sewing makers ended up being one of the world's very first international items and the company and entrepreneurial elements behind Singer's worldwide success.
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