Pitney Bowes, the world's dominant producer of equipment used in the production and processing of mail, faced with flattening growth in its core businesses and the need to create new products and business growth. Describes how a group of employees to use state-of techniques to understand the customer needs for conception and development of postal meters for small businesses. Also describes the challenges the team faced in the formation of the corresponding channel disruptive to the market. "Hide
by Clayton M. Christensen, Howard J. Source: Harvard Business School 15 pages. Publication Date: November 17, 2006. Prod. #: 607034-PDF-ENG
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