Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model Case Solution
Abstract:
The case explains how Spanish business owners Daniel González de Vega and Javier Arroyo established Smartick with the objective of dealing with the bad level of mathematics education in their native Spain. The 2 business owners are up versus stiff competitors, especially from the education huge Khan Academy, who not just has significant monetary support however likewise uses its service free of charge. They are looking to section the market and discover the best section to carry out the strong brand name placing essential to effect Spain's mathematics education culture and society.
Pedagogical Goals:
After the case conversation, trainees must have the ability to: - comprehend the worth of a separated item, even in the existence of a popular free option, - use a segmentation-targeting-positioning method to online education particularly, and to other market or classification, - advise a prices strategy to match the total strategy of the business.
This is just an excerpt. This case is about Marketing
published: 29 Mar 2017
Related Case Solutions & Analyses:
Turning Design Thinking into Design Doing
Transforming Tommy Hilfiger (A), Spanish Version
Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society, Chinese Version
Wildfire Interactive Inc. (B)
Ajanta Packaging
IMAX (B): Ten Years with DMR
The Creative Industries: Managing and Marketing Talent, Module Note
AirAsia: Flying Low Cost with High Hopes
Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)
Free cases from the Global Health Delivery Project at Harvard University
