Chalhoub Group: A Luxury Success Story in the Middle East Case Solution
Abstract:
By partnering with the Chalhoub Group, western companies have actually developed a competitive benefit throughout the 6 nations of the Gulf Cooperation Council (GCC). While not common of western luxury brand names offering to international markets other than the Middle East, their alliances with the Chalhoub Group deal access to a large network of 650 shops in prime places in the GCC, numerous in brand-new shopping malls. Given that its facility in 1955, the Dubai-based Chalhoub has actually established collaborations with Christian Dior, Sephora, Louis Vuitton, Fendi and lots of others.
Pedagogical Goals:
This case might be taught in executive education and optional MBA courses in luxury management. The focus gets on the marketing and circulation of individual luxury items between East, an area that outshined the international luxury market till the collapse of oil costs in 2014. The case takes a look at customer qualities in between East, the special organisation design of the Chalhoub company, which utilizes over 12,000 individuals in the area-- consisting of Saudi Arabia where females play a remarkably huge function in its labor force-- and its financial investment in staff member training to a degree hardly ever seen amongst retail suppliers in the West.
This case is about Leadership & Organisations
published: 29 Mar 2017
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