Axel Springer in 2016: From Transformation to Acceleration? Case Solution
Beginning in 2006, Axel Springer initially focused on natural development and late-stage digital acquisitions, which instilled digitization into Axel Springer's business culture. In 2013, the 2nd phase focused around Döpfner's objective to end up being "The Leading Digital Publisher"; Axel Springer would be specified not by its circulation channels, however by its (material) services and brand names. Having actually effectively changed Axel Springer from a print-only business to a growing print and digital media corporation, Döpfner desired to speed up Axel Springer's development even further.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: November 03, 2016
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