Finland-based Ponsse Oyj, with 2005 turnover of 250 million dollars, is the only company dedicated equipment timber size, which remained in the consolidation of the industry. Competitors include global giants such as John Deere and Komatsu. Since his arrival in Ponsse in 2004, CEO Arto Tiitinen firm focused on delivering high quality products and customer service. In 2006 the firm was limited capacity, but this restriction will be lifted when the new plant expansion came on line in early 2007. Tiitinen was positioning the company to increase sales in countries such as Russia, Brazil and the United States. As CEO sure Ponsse retained its important characteristics as it has expanded its global network of sales and service? Information on the global forest industry are included. "Hide
by David E. Bell, Mary Shelman Source: Harvard Business School 41 pages. Publication Date: December 12, 2006. Prod. #: 507002-PDF-ENG
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