Snapdeal: A Nightmare or a Benefit in Reverse Logistics? Harvard Case Solution & Analysis

Snapdeal: A Nightmare or a Benefit in Reverse Logistics?  Case Solution

The rate of returns of online items might include significant logistics expenses to each item return, hindering the market's development. Should Snapdeal modify its item return policy in favour of a "complimentary returns" or "no concerns asked" return policy? Would restorative action be needed for the e-commerce market so business like Snapdeal could develop a return policy for clients who had genuine factors to return items?

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

PUBLICATION DATE: January 03, 2017

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