Amorim: The Future of Natural Cork Case Solution
In 2015, Corticeira Amorim, S.G.P.S., S.A. (Amorim), the world's biggest cork maker, was dealing with numerous tactical predicaments. After delighting in a near-monopoly in the wine stopper market for over 300 years, cork's track record had actually been harmed in the 20th century by issues over "cork taint," and the cork market had actually been challenged by the resulting disruptive innovations of screw caps and artificial corks. Should Amorim rely more or less greatly on its wine stopper company in the future?
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: January 30, 2017
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