Netflix in India: The Way Ahead Case Solution
Netflix, Inc. (Netflix), the world's leading supplier of membership video on need (SVoD), introduced its Indian platform on January 6, 2016. 6 months after Netflix's launch in India, as the preliminary buzz surrounding the entry went away, essential concerns loomed: Would the business be able to fulfill the varied requirements of Indian customers? Even though Netflix was a powerful gamer worldwide, it was not the very first mover in the Indian market and numerous of its rivals were currently doing incredibly well.
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: February 22, 2017
Related Case Solutions & Analyses:
Intermon Oxfam: The Conflict Between Efficiency and Values
Nestles Nescafe Partners Blend: The Fairtrade Decision (A)
Sun Life Financial: Entering China
ASIMCO: Developing Human Capital in China
Paula Morton
John A. McCarthy Jr.
Daewoos Globalization: Uz-Daewoo Auto Project
Bayer AG (A)
Vanity Fair Mills: Market Response System
Internationalization of Services Module Note
