A recent MBA graduate about to return to the family business, Biomed Co, Ltd, as a general manager. Parent company Biomed, Thai Drugs Co., Ltd., only revised marketing strategy Biomed, a change that led to the need to restructure the system of sales compensation in accordance with the new strategy. The new general manager has been charged with this responsibility. Follows the path from strategy to strong sales compensation plan that will support the strategy and encourage vendors to fulfill its role in this strategy. "Hide
by Donald Barclay, Ponlerd Chiemchanya Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: January 9, 2007. Prod. # 906A37-PDF-ENG
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