Häagen Dazs and the European Ice-Cream Industry in 1994 Case Solution
Abstract:
The case explains the gelato market in Europe and the competitors in between the specific niche gamer Häagen Dazs and field huge Unilever. Information on other rivals (Mars, Nestlé, Schöller) is likewise supplied. The case traces Häagen Dazs ' effective entry and development in the U.S.A and the Far East and narrates the issues it deals with in Europe in 1994.
Pedagogical Goals:
The case might be utilized for a range of functions: Illustration of an effective specific niche method and the constraints of such a technique David (H-D) vs. Goliath (Unilever) fight Method in Quick Moving Durable goods (FMCGs) Industry shakeup and debt consolidation
This is just an excerpt. This case is about Strategy
published: 01 Jan 1995
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