Between 2002 and 2004, Pfizer explore green chemistry as a product, process, and strategy development approach that could address a growing set of market challenges. The case requires students to understand and analyze why and how green chemistry can contribute to corporate growth. Deal in detail the conditions to encourage pharmaceutical companies to become more active on environmental and health issues as an area of opportunity, as opposed to efforts to comply with or response to a competitive threat. "Hide
by Andrea Larson, Alia Anderson, Karen O'Brien Source: Darden School of Business 13 pages. Publication Date: 22 January 2007. Prod. #: UV3961-PDF-ENG
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