Expo'98 (A): Ticketing Strategy Case Solution
Abstract:
He requires to evaluate the goals for the Expo and to choose exactly what rates strategy will satisfy these goals. The (B) case offers a summary of the prices strategy that was selected and the outcomes of the strategy and the Expo.
Pedagogical Objectives:
Exposition organisers have market power and market the item to sections with various cost flexibilities (e.g. residents vs. Expo travelers). Provided that each Expo is seen as special, the obstacle is to identify exactly what can be discovered from the rates methods and outcomes of the other Expo's and to change it to the Portugal Expo.
This is just an excerpt. This case is about Strategy
Related Case Solutions & Analyses:
Impacts of IT on Firm and Industry Structure: The Personal Computer Industry
Taking the Measure of Outsourcing Providers
IBMs Knowledge Management Proposal for the Ontario Ministry of Education
Note on Ethical Decision-Making
Internet Customer Acquisition Strategy at Bankinter
Boeing 767: From Concept to Production (B)
Lululemon Athletica’s Product, Employee and Public Relations Issues
Jones Schilling Employee Coaching Workshop
Thunderball (B)
Robb Fitzgerald at Comvia Networks
