AmBev, The Dream Project (A): A Brazilian-Based Multinational Beverage Company with Global Scale Case Solution
Abstract:
AmBev, the merger of the 2 biggest Brazilian beverage business (Brahma and Antarctica) desires to end up being a strong South American multinational, able to complete with the primary universal gamers in this sector. Rivals stated AmBev would have a monopolistic power (controls about 70% of the Brazilian beer market).
Pedagogical Objectives:
The mentor goal is to highlight the procedure of producing a global from the merger of the unique and really effective regional gamers in the Brazilian market. Should the Brazilian Government authorize the merger?
This is just an excerpt. This case is about Strategy
published: 03 Jan 2001
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