Printer Wars - Dell and the Printer Business Case Solution
Abstract:
The case explains the scenario in the desktop printer market in August 2002. Some possibles intentions for Dell going into the printer market are gone over, as well as the entry barriers.
Pedagogical Objectives:
The case is developed to analyze whether a company with a dominant position in a market (Dell in PCs) can exploit its effective position to get in into complementary items (desktop printers). The dominant incumbent in printers (HP) currently completes with Dell in PCs.
This is just an excerpt. This case is about Strategy
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