Velib': Sustainable Market Space? Case Solution
Abstract:
Velib' is a facility bike system where leased bikes could be gotten in one station and went back to a various one, and is an effort of the mayor of Paris in collaboration with JCDecaux, the huge marketing business. The system has actually been an instantaneous success, with 50 million users in its very first 2 years of functions. Velib' is pricey to develop and keep raising concerns about it long-lasting practicality
Pedagogical Goals:
By using the case, instructors have the ability to: (i) check out the standard functions of Velib', the self-service cycling system in operation in paris because 2007; (ii) expose trainees to the counter-intuitive ownership of the system, and the history of the public-private collaboration in between the Town of Paris and JCDecaux; (iii) provoque trainees to think of business reasoning of the system, and; (vi) challenge business reasoning (personal revenues) with the reasoning of maintainable movement (public advantages).
This is just an excerpt. This case is about Technology and Operations Management
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