Banco Comercial Português in 2000 (A): New Frontiers for a Local Champion (Spanish) Spanish Case Solution
Abstract:
This research study of Banco Comercial Português (" BCP") raises broad concerns associating with method by development and acquisition and how market management can best be developed and extended in your home or abroad. The authors trace the past of the bank from a much-admired start-up to ending up being the biggest openly noted Portuguese banks and an up-and-coming gamer in other European sell banking markets.
Pedagogical Goals:
This case opens chances for class conversation on:
1) The chauffeurs for internationalisation;
2) Entry modes in overseas markets;
3) The internationalisation procedure;
4) Organisational structures and plans;
5) Handling the execution procedure.
This is just an excerpt. This case is about Strategy
published: 19 May 2009
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