Pfizer and the Distribution of Pharmaceuticals in Europe in 2009 Case Solution
Abstract:
Pfizer likewise presents 'double rates' to require wholesalers to offer the drugs in the targeted nation. The background is a prescription market supply chain where earnings and costs are under pressure from parallel imports by wholsalers that weaken drug rates in high-price nations.
Pedagogical Goals:
The case shows using marketing technique to catch worth and set rates. It demonstrates how revenue pressure in the supply chain (the pharmaceutical market and the wholesalers) affects the worth capture techniques of the essential gamers, how numerous strategies might be utilized to implement various costs in various nations, and how vertical combination might be utilized to set rates. It likewise shows how expense and earnings stress cause market rebuilding, and the function of market management.
This is just an excerpt. This case is about Strategy
published: 23 Feb 2011
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