The Evolution of the Bottled Water Industry: Ready for the “Water Wars”? Case Solution
This case is about Strategy
published: 30 Jan 2012
Abstract:
The United States mineral water industry passed through a significant modification of framework around 2002. A big development in need, owned by health-conscious customers, drew in a wave of brand-new entrants, a few of them with solid sources and various service designs (cleansed water). Indications of challenging pressure, through rate competitors and combination, were starting to appear, requiring gamers to adjust to an extremely various challenging landscape.
Pedagogical Goals:
The case can be utilized in core method courses or competitive method optional to take a look at industry improvement (e.g., how industry beauty will develop after modifications in the environment). Exactly what are the forces owning industry framework and efficiency?
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