Executing Strategy on Two Fronts: The Rise and Fall of UBS under Marcel Ospel Harvard Case Solution & Analysis

Executing Strategy on Two Fronts: The Rise and Fall of UBS under Marcel Ospel  Case Solution

Abstract:
The case explains the incredible growth of UBS in the duration 2000-2008 and its decrease in the consequences of the worldwide monetary crisis. CEO Ospel led an enthusiastic development technique, deserting UBS's standard risk-averse lifestyle in prefer of a more risk-taking kind of financial investment banking in the U.S.A.

Pedagogical Goals:
The case brings into focus the stress in between various ideas of enthusiastic management, various methods to approach execution in worldwide settings, and various business societies (Swiss-style conservative banking vs. the risk-seeking society of financial investment banking). The implicit concern is whether the growth method into the United States have actually been carried out in a different way.

This is just an excerpt. This case is about Strategy

published: 23 Feb 2015

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