Shoe Manufacturer Stepping into High-Pace Markets: Bottom of the Pyramid Strategy for Clarks in Africa Case Solution
Abstract:
An MBA graduate is inquired due to the CEO to take a look at Clarks' approach in Africa. To accomplish development on a big scale makes getting in brand-new nations unavoidable. The case explains the company, efforts by different other shoemakers to go into the marketplace, and the MBA's energy to frame the obstacle.
This is just an excerpt. This case is about Marketing
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