Executive Government and Corporate Affairs Qantas Airlines faced with a situation that the link was out of control. Qantas launched the contest through social media service Twitter, suggesting that people use Twitter, to describe their "dream luxury flight experience." However, competition is dissolved, as thousands of people took the opportunity to express negative comments about Qantas. On the second day, almost 15,000 people around the world have used social media to express their dissatisfaction with the airline. The executive needs to develop a plan of action before additional damage incurred by one of the strongest brands in Australia. "Hide
by Jana Seijts, Paul Bigus Source: Richard Ivey School of Business Foundation 6 pages. Publication Date: November 27, 2012. Prod. #: W12338-PDF-ENG
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