Renova Toilet Paper: Escaping the Commoditization Trap (Abridged Version) Case Solution
Abstract:
Renova, a Portuguese commode paper maker, is fighting to make it through in a stagnant, commoditised market controlled by personal labels and worldwide giants. To grow and stay independent, CEO Paulo Pereira da Silva is thinking about 3 choices: 1) cost competitors, 2) personal label production, or 3) brand-new practical developments.
Pedagogical Goals:
In checking out the difficulties dealing with little gamers in stagnant commodised classifications where personal labels and worldwide giants control, this case supplies in-depth details on customer behaviour, competitors, and the business (consisting of the brand name and previous interaction projects). It accounts for the success of personal labels and describes when it makes sense to produce for a personal label.
This is just an excerpt. This case is about Marketing
published: 26 Nov 2012
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