In this three-part case, first director of marketing established winery charged with reviving the once hot brands. Founded expert winemaker, with links to known Château Lafite-Rothschild, Clos Du Val saw his glory days, with high ratings accompanied by credible sales. In 1990, however, sales began to lag, although it was not clear why. What's new marketing director to do first? As a company must allocate their marketing budget? Education information is available for verified faculty, multimedia items case with interviews with the principles are also available.
This Darden study. "Hide
by Marian Moore, Gosia Glinskaya Source: Darden School of Business 11 pages. Publication date: April 17, 2007. Prod. #: UV0743-PDF-ENG
Related Case Solutions & Analyses:
Microsoft Canada: Marketing Xbox
Managing Major Accounts
Le Cerf de Tremblant
“Our Beer Print”: Brewing Corporate Responsibility at Molson Coors
Barilla Pasta: A Company In Hot Water
Lassonde Industries versus Olivia’s Oasis Inc.
India’s Amul: Keeping up with the Times
Identifying Systematically Important Banks
Coca-Cola FEMSA’s Contribution to Peace, Spanish Version
With a Little Help from “Nuestros Amigos”: Hispanics and Kidney Transplants
